Al Qaeda Of The United States - 2028 Words

September 11th 2001 is a day Americans will remember for the rest of their lives. This was the day Al Qaeda, a radical Islamic group organized by Osama Bin Laden in the 1990’s, terrorized America. Al Qaeda hijacked four airplanes and executed suicide attacks on four sites in the United States of America. The first two of the airplanes were flown into the Twin Towers in New York City, another hit the Pentagon in Washington DC and the last plane crashed into a field in Pennsylvania, but could have been headed towards the White House or United States capital building. Thousands of people died and these terrorists’ attacks changed America’s fabric forever. Al Qaeda is the group that started as an Islamic Army that fought against the Soviets in†¦show more content†¦On Febuary 26th 1993, 7 members of Al Qaeda planted a bomb in a truck in a parking garage below The North Tower of the World Trade Center. Although the bomb did not do extensive damage to the World Trade Center as compared to the 9/11 attacks â€Å"†¦six people were killed almost instantly.† (The 1993 Trade Center Bombing) and thousands were injured in some way. Another major terrorist attack executed by Al Qaeda was the USS Cole Bombing. In October of 2000, while in Aden, Yemen the USS Cole made a rest stop to refuel. Meanwhile two suicide bombers carried explosives on a small motor boat next to the USS Cole, â€Å"The blast ripped a 40-foot-wide hole near the waterline of the Cole, killing 17 American sailors and injuring many more.†(The USS Cole Bombing) It did not stop there, before 9/11, These are just a few of the planned attacks on America by Al Qaeda prior to 9/11, but none of them were as radical as 9/11. Three main issues that changed significantly before and after 9/11 was homeland security, war, and battling terrorism. Homeland Security is a major byproduct that evolved after 9/11. America’s Homeland Security’s goal is to guarantee that America is safe, guarded, and buoyant against terrorist attacks and other harmful acts. Their core goals include: â€Å"1.Prevent terrorism and enhancing security; 2. Secure and manage our borders; 3. Enforce and administer our immigration laws; 4. Safeguard and secure cyberspace; 5. Ensure resilience to disasters;†

Bravissimo A Brand - 2709 Words

BRIEF: Develop a marketing strategy to launch Bravissimo into the US market, including a seasonal range plan. WHO ARE BRAVISSIMO? Company Overview UK locations: National UK sites: 22 Sector: Retail Definition: Multi Channel Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning  £35,000+: 6% AWARDS Cosmopolitan s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie, swimwear, clothing, nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy, though their lingerie chain, which sells online,†¦show more content†¦EXPAND CLOTHING LINES In 2010 Bravissimo moved away from focusing solely on selling underwear to expand into women’s wear. However, it wasn’t until February 2011 that a full women’s clothing range was established called Pepperberry. The collection includes women’s clothes in sizes 8-18, rather than the garments for larger bust sizes that it currently sells. The garments come in three cuts: Curvy, Really Curvy and Super Curvy. Throughout the next few years Bravissimo will grow their clothing line with a focus on increasing market share in the UK clothing market. GO GLOBAL The success of Bravissimo is indicative that standalone specialised offers for non-standard sizes can work, and segmented brands are likely to have increasing relevance, as people place greater emphasis on fit when choosing clothes. Bravissimo aim to take their winning combination of great choice for the big boobed woman and an easy to use online shopping service and translate the success of Bravissimo into the international lingerie market. BRAND HISTORY Bravissimo, the purveyor of bras for what its founder calls the big-boobed woman† is a real British success story. For its founder, Sarah Tremellen, it s a true zero to hero story. She launched the company from her sitting room in 1995 after giving birth and discovering the range of bras she was used to didn t existShow MoreRelatedQuantitative And Quantitative Methods Of Research3747 Words   |  15 Pagescollect the data, because through surveys a large amount of data will be gathered from the population. The questionnaire will be used to collect the data from the respondents to have their point of view regarding the endorsement of celebrity to create brand image. 3.6 Validity and Reliability The researcher makes sure that all the data are collected are from valid and reliable places so that troubles can be avoided. Obtaining valid information would make it convenient for the researcher to deliverRead MoreCase Study Analysis on an Entrepreneur2827 Words   |  12 Pagesthe report will show how certain entrepreneurial management behaviours can have a huge impact and how they are used by entrepreneurs to achieve a company’s corporate mission. What is Ultimo? Ultimo is one of the UK’s leading designer lingerie brands which was first started in 1996 by a lady with a reputation for determination better known as Michelle Mone. The Ultimo range is available in a number of stores such as Harrods, Harvey Nichols, John Lewis, House of Fraser and Debenhams stores nationwide

Hippotherapy Free Essays

string(71) " of scientific information and enhance the effectiveness of treatment\." Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference â€Å"Hippotherapy-riding to health† 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalists What is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: â€Å"About riding and what it means to maintain health and to find it again†, wrote: â€Å"Among the exercise the first place belongs to ride. We will write a custom essay sample on Hippotherapy or any similar topic only for you Order Now It can be used to treat many diseases, but may also prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it. Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning – â€Å"I above, but they below†. All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in: †¢ Cerebral palsy. †¢ Orthopedic syndromes. †¢ Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. Lesions of the senses – blindness, deafness. †¢ Disorders of posture, scoliosis †¢ Malformations of the limbs. †¢ Various forms of intellectual disability resulting from organic or genetic diseases. †¢ Down syndrome. †¢ Violations of the psycho-emotional sphere: * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * Social maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body. This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside – not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly. Analysis of the organization: Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children’s Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev. The center has its own space: the manege – 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy center SPIRIT there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from services of the organization is 96,000 UAH. An annual income from conferences and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the revenue and expenditure of the budget is covered by the Center of State Support, donations from individuals and charitable organizations, including  «American Hippotherapy Association ». To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of the base in half and increase the number of horses to 15. SWOT analysis Strengths Enthusiasm, love of horses, the desire to help people, professional knowledge and experience in the field of hippotherapy, specialists in medicine, such as: rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and trained horses. The support of the Children’s Psychological Center. Weaknesses Material and technical infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific base on a global level. The growing interest to hippotherapy of the target audience. The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of maintenance of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed. The scientific community is interested in the exchange of information in the study of hippotherapy. Ukrainian and international governmental and non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and international governmental and charitable organizations and increase their funding in the center. This will enhance the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. You read "Hippotherapy" in category "Essay examples" Task of PR campaign Improve the knowledge about the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. Enhance the image of the center as an open, social-oriented organization with professional, scientific approach to work and the desire to develop. Plan of the PR program: 09:00 – 09:30 Registration of Journalists Meeting with the guests near the Hotel â€Å"MIR†, departure to the HC SPIRIT 09:30 – 10:00 Opening. Speeches by the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey. 10:00 – 11:00 A scientific conference on â€Å"Hippotherapy in the treatment of cerebral palsy. † Speakers: Professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 11:00 – 12:00 Coffee Break 2:00 – 13:30 A scientific conference on â€Å"Hippotherapy in diseases of the musculoskeletal system† Speakers: Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 13:30 – 14:00 Lunch 14:00 – 14:30 Reception of children from Rehabilitation Center 14:30 – 16:00 Master Class. Hold by prof. Naomi Robert and prof. D. Tsverava. The program includes: practical lesso ns with children demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 16:00 – 16:30 Departure of children to rehabilitation center. Coffee break 16:30 – 17:00 Communication with visitors. Questions and answers 17:00 Departure of guests from HC SPIRIT to the Hotel â€Å"MIR† End of program. Information for controllable mass media: For â€Å"Horses† â€Å"What’s On† Magazines: â€Å"Hippotherapy – riding to health† – the slogan of charity event for children with disabilities. Nowadays it is great to hear about different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine. A charity event is going to take place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear about hippotherapy every day? It is a form of physical, occupational and speech therapy in which a therapist uses the characteristic movements of a horse to provide carefully graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditional speech, language, cognitive, and swallowing goals. Using hippotherapy, appropriate sensory processing strategies have been integrated into the treatment to facilitate successful communication. So, basically we can help the children without them even noticing it. The charity event is taking place on 6 April 2013. Children are transported from the rehabilitation center right to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors prepare speeches about what is hippotherapy and how it can be used as a treatment for the child. The event is sponsored by the following organizations: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children’s Psychological Center and American Hippotherapy Association. Information for non-controllable mass media: An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event. The main goal is to attract the society’s attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children’s Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break Program| Number of participants| Coffee-break menu| Quantity| Price per unit UAH| Total priceUAH| Price to payUAH| Source of financing| Coffee- break 1| 50? Coffee| 100 | 5 | 500| 4250| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | | | Server| 2| 300| 600| | | | | Transportation| | 500| 500| | | | | Other| | 500| 500| | | Coffee-break 2| 50? | Coffee| 100 | 5 | 500| 2750| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 1 50| 10 | 1500| | | Lunch| 50? | Coffee| 100| 5| 500| 2820| HC SPIRIT| | | Tea| 100| 5| 500| | | | | Set lunch| 52| 35| 1820| | | 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport| Number of people| Route| Price UAH| Total price UAH| Source of financing| Minibus for children| 10| Rehabilitation center – HC SPIRITHC SPIRIT – Rehabilitation center| 600| 1200| Ministry of Labor and Social Policy| Minibus for guests (doctors and specialists)| 5| Hotel – HC SPIRITHC SPIRIT – Hotel| 600| 600| Ministry of Health| 3. Hotel | Number of people| Number of nights| Price per night UAH| Total Price| Source of financing| Guests (doctors and specialists)| 5| 2| 500| 5000| Ministry of Health| . Presents for children Type of present| Number of presents| Price per unit UAH| Total price UAH| Source of financing| Assorted candies| 50 packages| 40| 2000| American Hippotherapy Association| Books for painting| 50| 40| 2000| | 5. Mass-media Type of mass-media| Type of service| Number of advertisement| Price UAH| Total price UAH| Source of financing| Magazine â€Å"Zdorovie†| Order a special article| One page + three photo| 2000| 2800| Children’s Psychological Center| Web-site zdorovbud. com. a| Placing an article| | 800| | | Photograph | | | 500| 500| Equestrian Federation| 6. Advertisement materials Type of advertisement| Type of work| Number of materials| Price UAH| Total price UAH| Source of financing| Prospect, press release? | Layout, printing| 100| 1200| 1200| HC SPIRIT| Prospect of the conference showing sponsors? | Layout, printing| 300| 1500| 1500| Equestrian Federation| Brochure with materials about hippotherapy? | Layout, printing| 100| 2500| 2500| Ministry of Health| Internet banner? | Creating, placement on websites zdorovbud. om. uamedical. us | | 800| 800| HC SPIRIT| ? Distributed four months before the conference to the media, charitable organizations, social organizations, i n order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued after the  conference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference on  websites: zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police support Department| Type of service| Price UAH| Total price UAH| Source of financing| Medical| Emergency brigade on duty| 1500| 3000| Ministry of Health| Police| Escort of the bus with children| 1500| | | Total expenditures Organization| Expenditures UAH| HC SPIRIT| 4,820| Ministry of Health| 11,100| Equestrian Federation| 2,000| Children’s Psychological Center| 2,800| Ministry of Labor and Social Policy| 1,200| American Hippotherapy Association| 11,000| Total| 32,920| Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health† is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts society’s attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey will present speeches about the importance of such events. The topics of the conference are â€Å"Hippotherapy in the treatment of cerebral palsy† and â€Å"Hippotherapy in diseases of the musculoskeletal system†. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis. The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Children’s Psychological Center and American Hippotherapy Association. Contact information: Hippotherapy center SPIRIT Phones: 099-155-24-54, 096-295-95-45, 093-401-36-94 e-mail: spirit. hippoterapia@gmail. com Information about organization The idea of the project was developed by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part. That’s why the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Children’s Psychiatric Center. Experts of the center hold higher education degrees and have been trained on the course â€Å"Hippotherapy for children’s diseases† abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people: the ringleader, hippotherapist and assistant to hippotherapist. Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. Prior to that, she took a course â€Å"Rehabilitation of patients with limited ability† at Medics’ Retraining Facility of People’s Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in â€Å"Ridetherapy in Children’s Diseases† and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. Every year the center organizes special events regarding hippotherapy. List of quotations A parent says about the results of therapy: â€Å"The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few words clearly and would attempt speech only if it was modeled for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxim’s brain organize what it needs to make speech happen. † Professor M. Rukhadze tells about the difference of hippotherapy from clinics: â€Å"Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating atmosphere in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into everyday life experiences. Children, who are sensitive to being â€Å"different†, do not consider the riding environment to be a clinic. † Logo Questionnaire for journalists 1. Name and last name 2. Company 3. Phone number 4. E-mail How to cite Hippotherapy, Essay examples

The Eastern Grey Squirrel free essay sample

Kingdom: Animalia Phylum: Chordata Class: Mammalia Order: Rodentia Family: Sciuridae Genus: Sciurus The eastern gray squirrel, or Sciurus carolinesis, is from the eastern and midwestern United States, and also to the eastern provinces of Canada (Wildlife Profiles). As the name states the eastern gray squirrel has gray fur but it can also have reddish fur and in some very rare cases black fur. Its belly is white and it has a long bushy tail. The average size of one of these squirrels is about 18 oz and the length, including the long bushy tail, being 18 inches long (Animal Diversity Web). The eastern gray squirrel’s habitat consist of large areas of mature, dense woodland ecosystems. These forest that they live in usually contain large areas of vegetation so they are more able to feed the abundance of squirrels living there. The squirrels generally prefer making their dens in large tree branches and also within the hollow trunks of trees. We will write a custom essay sample on The Eastern Grey Squirrel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Eastern gray squirrels have also been known to make their den from abandoned birds nest. The dens usually consist of moss plants, thistledown, dried grass, and feathers (Wildlife Management Guide). These are used to help insulate the den and keep everyone warm and away from the harsh environments. Close to humans, eastern gray squirrels are found in parks and backyards of houses within urban environments and in farmlands of rural environments (Wikipedia). Fruit and seeds provide for most of the squirrels diet. The squirrels most important food being the acorn that is produced by our many oak trees. Mushrooms are also a favorite (Animal Diversity Web). The eastern gray squirrel has been introduced to western North America, western Canada, South Africa, Ireland, and England (Wikipedia). Because of their mass population they have declined the population of red squirrels. A plan to help get rid of the squirrels in England is to have master chefs promote the idea of eating the squirrels (Wikipedia). Another plan that the U. S, has come up with is to burn some forest, Because that way it would burn the squirrels home and help some of the blue berry bushes to grow back (Wildlife Management Guide). What i think we should do as a proper way to regulate the squirrel population is do what we do with wild cats. With wild cats the USPCA will catch them and have them fixed so they are unable to reproduce. How we will do this is in over populated areas of squirrels we will set traps, mind you the traps should not harm the animals. And we will choose some females to be unable to reproduce. I believe this will dramatically reduce the squirrel population to a number we are all happy with.